Lamborghini Automobili was born as the oeuvre of its Italian founder Ferruccio Lamborghini. Born in 1916, Ferruccio aided as a mechanic in the Italian Royal Air Force during the Second World War before starting a business of building tractors from discarded surplus World War II military hardware. The tractor company was growing at a rapid rate by the mid-1950s and so, Ferruccio Lamborghini expanded his business into construction boilers and air-conditioning systems in 1960, Lamborghini had become one of Italy’s great industrialists
Bugatti was founded in 1909 in the then-German city of Molsheim (now French), by an Italian industrial designer Ettore Bugatti. Born in Milan, Italy, he was the son of Carlo Bugatti, an important Art Nouveau furniture and jewellery designer, so, art was in his blood. His cars were known for the artistic designs as well as the level of detail of their engineering.
Pagani Automobili S.p.A is an Italian manufacturer of sports cars and carbon fibre. The company was founded in 1992 by the Argentinian Horacio Pagani and is based in San Cesario Sul Panaro, near Modena, Italy next to the likes of Ferrari, Maserati and Lamborghini. Pagani’s childlike enthusiasm for his art is impossible to ignore - his progress from a baker’s son in Argentina to a smart, young engineer seeking his fortune in Italy.
Gottlieb Daimler coined the famous Mercedes-Benz motto “Das Beste oder Nichts”, meaning “the best or nothing”, and he could not have chosen better words. The world-renowned brand built by Karl Benz, Gottlieb Daimler, Wilhelm Maybach and Emil Jellinek, has lived up to this statement throughout the decades, always delivering ground-breaking innovation and superior automotive designs.