Discover the hidden stories behind BMW's iconic logo, its secret museum reserve, the fusion of art and automotive in the Art Car Project, its pioneering role in electric vehicles, and the philosophy that makes BMW 'The Ultimate Driving Machine.'
BMW was founded by Karl Rapp and Gustav Otto in 1916 as a manufacturer of aircraft engines, which was later renamed to BMW (Bayerische Motoren Werke AG). Today, BMW is considered one of the leading luxury car manufacturers in the world, with a reputation for high-performance and innovative design.
Gottlieb Daimler coined the famous Mercedes-Benz motto “Das Beste oder Nichts”, meaning “the best or nothing”, and he could not have chosen better words. The world-renowned brand built by Karl Benz, Gottlieb Daimler, Wilhelm Maybach and Emil Jellinek, has lived up to this statement throughout the decades, always delivering ground-breaking innovation and superior automotive designs.
Rimac Nevera has a fire extinguisher strapped on the back of the car in a leather bag. The bag reads, "In case of hill climb, extinguish the fire", referencing Richard Hammond crashing the Concept One during a hill climb event.
It was twenty-five years ago, in 1997, that the introduction of the Mercedes-Benz 4MATIC in the E-Class was made official. The world premiere of this model was held at AutoRAI in Amsterdam.