The official launch of 'Black Badge' was on 28th October 2021 where the brand revealed the story of its rise to the top from the bottom.
Founded by Andre Citroen in a post-World War I era in 1919, in the last 100 years Citroen has changed many hands, many brands, many designs, and continues to soldier on. This French brand has many inventions, innovations, and World Records to its credit. Citroen has recently entered the Indian market and MWTV looks at the brand’s history.
On 18 August 1896 Gottlieb Daimler presented the very first motorised truck in the world. It was sold by Daimler to British Motor Syndicate, an automobile company in London. Exactly 125 years later a Mercedes-Benz Actros made the journey from Stuttgart to London carrying two historic trucks on-board, including a replica of the World’s First Cargo Truck.
Originally, these vehicles were simply known as the ‘Land Rover’ - predominantly an off-road capable car model of the Rover Company. However, as ‘Land Rover’ became more established as a brand, the ‘Series’ indication later became a retronym model name. The Range Rover was introduced in 1970.