For any true blue automobile enthusiast the BMW /// M holds a very special place! But how did this journey begin ... read on to know more and how it has evolved over the last 50 years!
The arrival of the new year 2022 is just around the corner, and with it comes the 50th year of the foundation of BMW M GmbH. So, to celebrate this auspicious occasion, the iconic German luxury car brand is all set to roll out for their clients from March a few customized vehicles, which will have their front, rear, and wheels adorned with emblems. These logos will be inspired by the classic 'BMW Motorsport' symbol. The mottos will be provided with BMW M340i, M440i, and X3 M40i models. To know more about this unique offer made by BMW M GmbH, which will be made available officially from the end of January 2022, MWTV presents this article.
Historic emblem to be used by BMW M GmbH in cars to celebrate 50th brand anniversary:
It was in 1973 that the BMW logo comprising of shifted semi-circles filled with blue, violet, and red colour, was for the first time used on racing cars of BMW M GmbH. On the debut of the BMW M1 in 1978, the brand ensured that the three coloured stripes were shifted slightly to the right-leaning to the letter M. In fact, the M1 was the only legendary high-performance model with this iconic BMW emblem and along with this three-striped logo on it. The blue in the stripe symbolizes the brand, red the racing, and violet represents the connection between the symbols.
The motivation of brand BMW M GmbH behind exhibiting the classic BMW motorsport emblem during the celebration:
According to Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH, the objective of bringing back the classic BMW symbol was to provide the brand's fans with an opportunity to relish with joy the 50th anniversary of BMW M GmbH. He also further states that the intention is to commemorate the great year the brand has just had by highlighting its products and exciting performances. More importantly, he says that the focus is celebrating the BMW M1 model.
Additional offerings included in the 50th-anniversary commemoration of brand BMW M GmbH:
Apart from emblems, about 50 classic and historically significant BMW M paints are being offered by the brand to celebrate its establishment fifty years ago. However, this irresistible offer applies to only a select few models. Some style-defining colours made available by the German luxury car brand include Dakar Yellow, Daytona Violet, Macao Blue, Fire Orange, Imola Red, or Frozen Marina. In addition, during its 50th anniversary, M GmbH intends to introduce the first electrified high-performance vehicle within the history of the brand BMW.
Organization of events to welcome the 50th anniversary of BMW M GmbH:
BMW M GmbH intends to celebrate with products exhibition and event organizations the completion of 50 years in business. These include anniversary performances planned in May 2022 at destinations including that on Lake Como at Concorso d'Eleganza Villa d'Este in northern Italy, closely followed by the Goodwood Festival of Speed in Great Britain Concours d'Elegance in Pebble Beach, California. Above all, a 24-hour race is a special event organized at Nürburgring by BMW M GmbH to engage with fans and enthral and excite them about the future.
With BMW M GmbH all ready and set to celebrate its 50th anniversary in style by making a big splash about it, only time will tell what is in store for the brand in the next fifty years to come.