BMW starts production of the BMW 1 Series & BMW 2 Series Gran Coupe in individual paint work finishes, with choices of upto 160 colours at their Leipzig Plant.
What began as a motto of an associate initiative on diversity awareness amongst the members in Leipzig plant, now has gained additional momentum with the motto- “Cars as colourful as us”, literally being extended to individual car paints. The first BMW 1 Series and BMW 2 Series Gran Coupes for those who prefer less ordinary colours are resplendent in Speed Yellow, San Marino Blue, Verde Ermes Green and Nardo Grey.
BMW claims that the customers are increasingly seeking more expressive and individual paintwork. The 160 Individual colour options for the BMW 1 Series and BMW 2 Series Gran Coupe, which are going down well with customers despite the surcharge for matt and Individual finishes. Leipzig’s order books for vehicles with Individual finishes have filled up nicely until the end of the year, and the next major order is for 180 BMW 118d vehicles in Hockenheim Silver, Ruby Red and Sepia Violet for BMW Japan.
The lead time for special finishes in a preferred Individual colour is about ten weeks. Customers can even create their own colours, which will be specially mixed and used on their car only. Additionally, BMW is also offering two matt colour options: Frozen Black and Frozen Orange.
Do you all think, BMW India should bring out such options for us in India? Especially India being such a diverse country?
What are you thoughts, let us know in through the comments.