Audi’s global delivery figure for 2025 looks unremarkable at first glance. Just over 1.6 million vehicles were handed over worldwide, slightly lower than the year before. In isolation, that number could easily be read as stagnation. But that would be a shallow reading of what was, in reality, a year of recalibration for the German luxury carmaker. The more interesting story lies beneath the surface. From September onwards, Audi’s deliveries began climbing again on a year-on-year basis, month after month. In an industry that spent much of 2025 wrestling with geopolitical uncertainty, inflationary pressures, and an uneven recovery across markets, that late-year momentum matters far more than the headline decline.

What truly shifted Audi’s narrative in 2025 was electric mobility. The brand didn’t just sell more electric cars; it sold them with intent. Orders grew at a double-digit pace over the year, and interest in fully electric models surged dramatically. By year-end, Audi had delivered over 220,000 all-electric vehicles globally, the highest EV volume the company has ever recorded. That kind of growth doesn’t come from incentives alone; it comes when products start aligning with what premium buyers actually want.

Much of that traction came from two models that finally put Audi’s electric ambitions into clear focus. The A6 e-tron and Q6 e-tron weren’t niche EVs designed to tick regulatory boxes. They were mainstream Audi products, and customers responded accordingly. Their combined volumes tell a clear story: buyers are no longer experimenting with electric Audis, they are committing to them.

Of course, 2025 was far from smooth sailing. China remained brutally competitive, and Audi felt the pressure like everyone else. Deliveries slipped modestly in the world’s largest auto market, even though the brand managed to hold its ground against direct premium rivals. What’s notable is that Audi has not slowed its China-specific product push. Long-wheelbase models and locally focused electric vehicles are already lined up, signalling that the brand sees this phase as a transition rather than a retreat.

Europe offered a steadier picture. Overall volumes stayed broadly flat, but electric vehicles continued to gain share quietly and consistently. Germany, in particular, stood out. Audi’s home market delivered a rare bright spot, with EV deliveries climbing sharply.

That kind of domestic validation is important, especially for a brand that is redefining itself in the electric era.

North America told a more mixed story. Total volumes dipped, but electric vehicle deliveries hit a new high. Canada emerged as a quiet success, setting a delivery record for Audi. These regional contrasts underline how uneven the premium market remains, even within the same continent.

Beyond the usual headline markets, Audi found meaningful growth elsewhere. Emerging regions delivered better-than-expected results, reminding observers that global volume doesn’t only come from Europe, China, and the U.S. anymore. Electric vehicles also found increasing acceptance in these markets, suggesting that premium EV adoption is spreading faster than many anticipated.

Audi Sport had a softer year, largely due to model changeovers. That’s a familiar cycle for performance brands and not necessarily a reflection of demand. As new-generation performance models roll out, those numbers are likely to stabilise.

Taken as a whole, Audi’s 2025 performance feels less like a setback and more like a pause before acceleration. The brand didn’t chase volume at all costs. Instead, it spent the year aligning its portfolio with where the premium market is actually heading. Electric vehicles moved from the margins to the centre of Audi’s business, and the order pipeline suggests that shift is far from over.

In a global automotive landscape still defined by uncertainty, Audi’s numbers hint at something quietly reassuring when the products are right, customers still show up.

Watch out for an upcoming article on Audi India’s 2026 plan, where we will dissect their global portfolio, and explore the top 6 launches by Audi in India.