In June this year, Mercedes-Benz India announced the initiation of its 'Retail-Of-The-Future' or ROTF sales model. This German luxury carmaker introduced this customer-centric plan to increase sales to create transparency in buying & selling. It also means that Mercedes-Benz India can now start directly selling cars to customers. To gain useful in-depth insights on the ROTF sales model launched by Mercedes-Benz India, you need to continue reading this blog written for you by MWTV.

What exactly is the Mercedes-Benz India ROTF sales model? 

As per this new sales model known as ROTF curated by Mercedes-Benz India, the brand will completely own the stock of cars they produce. And they can also be able to sell them directly to customers. Furthermore, according to this model, you have the option of purchasing the model of your choice either at Mercedes-Benz India showrooms or via the brand's online sales portal. It is a complete contrast to the previous model in which dealers purchased stock from the brand to sell it to the customers. 

Why is the Mercedes-Benz India ROTF sales model unique?  

The transparency seen with regards to national stock visibility along the production pipeline of Mercedes-Benz is what makes the ROTF sales model very special. For the first time in the history of the automobile industry in India, the customer will not have to pay up for incidental charges. Under this sales model, the VIN or the Vehicle Identification Number is confirmed. Which never happens in India. This ROTF sales model introduced by Mercedes-Benz also ensured that this luxury car manufacturer becomes the first in India to 14-day order confirmation. 

Customer convenience main focus of the Mercedes-Benz India ROTF sales model: 

Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, at the announcement of the ROTF sales model, clearly stated that the brand made this move mainly to adapt to the customers' evolving needs. He also said that the other objective was to help reduce financial and operational risk to empower the franchise partners of Mercedes-Benz. In simple words, Martin says the overall goal of the ROTF sales model is to deliver a magnificent customer experience.  

Mercedes-Benz India ROTF sales model for new car purchase: 

This ROTF sales model rolled out by Mercedes-Benz India is only applicable for new automobiles. It only means that other integral components such as customer service will not be affected. Above all, this 'Customer Centric' model was created by the German luxury car brand keeping in mind the future of the automobile industry. 

ROTF is a sales model created by Mercedes-Benz India that benefits all: 

It is to benefit all stakeholders that the ROTF sales model has been created. So, besides ensuring that cars are sold efficiently and responsibly to customers, Mercedes-Benz India also wants to see its franchise partners benefit. In terms of them not having faced any market risks and needing to compete only for best customer service, not price.  

With this Mercedes-Benz India sales model requiring a total of 99,210 hours and 24 months of hard toil, more than 200 people working on it from countries like India, Germany, Singapore, which involves a total investment of 600+ million, it is indeed one of the most comprehensive cross-functional project undertaken by this globally popular luxury car brand.