BMW India has launched the BMW Individual 740Li M Sport Edition today. The German brand’s flagship model is presented in a new avatar with exclusive personalisation, iconic M performance and handcrafted precision. Locally produced at BMW Group Plant Chennai, limited units of the Individual Edition can now be booked at shop.bmw.in. Limited units of the BMW Individual 740Li M Sport Edition are available at ₹ 1,42,90,000.
Mr. Vikram Pawah, President, BMW Group India said, “BMW Individual is now being locally produced in India at Plant Chennai for the first time. It represents bespoke personalisation and gives a new dimension to the BMW 7 Series, an epitome of exclusivity and performance. This winning combination takes the story of contemporary luxury forward into the future by allowing customers to express their personality. The new BMW Individual 740Li M Sport Edition is an exclusive limited edition that achieves a peerless symbiosis of performance and individualisation.”
The most striking feature is the BMW Individual special paint metallic finish in Tanzanite Blue and Dravit Grey. Adaptive LED headlights with BMW Laser light technology to enhance its look. As provided as part of the M Sport package the bodywork elements are aerodynamically emphasises its dynamic character. BMW laser-light makes a striking impression and distributes light perfectly. An exclusive optional feature is the BMW Individual 20” light alloy wheels V-spoke style 628, painted in bicolour and 20” M light alloy wheels Star-spoke style 817 M.
Interior of the BMW Individual 740Li M Sport Edition offers unique and bespoke personalisation options. Under the hood, is the unrivalled BMW TwinPower Turbo technology, the petrol engine meld maximum power with efficiency and offer spontaneous responsiveness even at low engine speeds. The three-litre six-cylinder produces a power output of 340hp and a maximum torque of 450Nm at 1,500-5,200 rpm and the car can sprint from a standstill to 100kph in just 5.6 seconds. It also includes features such as 8-speed Steptronic Automatic Transmission, Auto Start-Stop, ECO PRO mode, Brake-Energy Regeneration, Electronic Power Steering, 50:50 Weight Distribution, Driving Experience Control switch. Dynamic Damper Control improves ride quality and suspension by stabilising all irregularities of the surface.
Rear-seat Entertainment Professional allows users to access the entertainment and navigation functions from the rear seat. It comprises two 10.2 inch full-HD touch displays with a Blu-ray player. The 7-inch tablet with touch function, which is integrated into the centre armrest and connected to the vehicle systems, can also be used outside the vehicle. Modern cockpit concept BMW Live Cockpit Professional with BMW Operating System 7.0 includes 3D Navigation. The smartphone holder integrated into the centre console allows inductive, Wireless Charging for mobile phones. Harman Kardon 16 speaker Surround Sound System with woofers generates an impressive audio experience in all seats that is unique worldwide in the automotive sector.
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