Gottlieb Daimler coined the famous Mercedes-Benz motto “Das Beste oder Nichts”, meaning “the best or nothing”, and he could not have chosen better words. The world-renowned brand built by Karl Benz, Gottlieb Daimler, Wilhelm Maybach and Emil Jellinek, has lived up to this statement throughout the decades, always delivering ground-breaking innovation and superior automotive designs.
Nils Ivar Bohlin was a Swedish mechanical engineer and inventor responsible for the three-point lap and shoulder seat belt – considered one of the most important innovations in automobile safety which is now a standard safety feature in all cars. He invented the safety belt while working at AB Volvo.
The moment today becomes yesterday; It also becomes history. And the longer the story, the more to tell. 1927 marks the starting point of Volvo cars. Volvo started making cars because they believed nobody else was making them strong enough or safe enough for Swedish roads. Since then, a steady stream of Volvo models has seen the light of day from Volvo plants.
The famed Maserati logo, the trident, was a creation of Mario Maserati. The inspiration for the logo was taken from the iconic statue of Neptune in Piazza Maggiore. It stands as a symbol of strength and vigor. Mario also adopted the red and blue colours from the banner of the city of Bologna which till date, remain the colours of Maserati.