Car enthusiasts are a different breed. We dream cars, we drool cars, and sometimes we manage to achieve our dreams. As an petrol-head what moves us is not just the design, or a set of features. The sheer power or driving dynamics when going around a corner – these are things that make our hearts fill up with joy. The bitter truth is, not all cars can manage this feat. At the same time, we can’t always afford all cars that can manage to make our hearts beat in a rhythm with the engine.
As enthusiasts, we are very happy to know that the team at Boys and Machines share some of our sentiment. Boys and Machines have confirmed they are on a mission to make dreams come true. What this means for us enthusiasts is never before opportunities to experience, own, and enjoy premium luxury cars and sports cars on a daily basis.
We share a small excerpt from Siddharth Chaturvedi, Founder & Managing Director, Boys and Machines. It is very intriguing to understand how he is bringing his dream to life and in the process fulfilling the dreams of many automobile enthusiasts.
What is the mission of Boys and Machines?
Siddharth Chaturvedi: The mission is to bring high-quality luxury cars at a competitive price point for those who have always dreamt of owning a luxury car. This is where Boys and Machines steps in. We offer pre-owned luxury cars without compromising on quality and offering the best price for extravagant machines. We are known to offer an exhaustive range of fine cars that reeks in quality. We make dreams comes true.
How did this idea come to your mind? What are the origins of Boys and Machines?
Siddharth Chaturvedi: When the world was in the early stages of unlock Covid-19 during October, an idea came to my mind that can further reach more people to experience the best-in-world automobiles. Being an automotive enthusiast right from my early days, an inclination was there to do something significant in this field. Founding Boys and Machines took us a yard closer to connect with like-minded automotive enthusiasts who are passionate to buy a luxury car at an affordable price.
What convinced you that there is a market for such cars, even today?
Siddharth Chaturvedi: Despite the pandemic, more people were opting for personal vehicles and were not yet ready to use public transport. Individuals who were frequent flyers between close by cities (Delhi to Chandigarh, Mumbai to Pune, etc.) preferred to close their journey on a comfortable luxury car rather than travelling on unsafe flights. The plan was big, but we started small. A team was assembled, and we started up by opening the first outlet in base city, Gurugram. We opened showrooms in Mumbai, Kolkata, and Hyderabad to further grow our presence. With each new showroom, we came one step closer in achieving our mission.
As a buyer, there is always an apprehension when it comes to luxury cars. What makes Boys and Machine special and trustworthy?
Siddharth Chaturvedi: The company’s primary criteria is maintaining quality. To deliver the best quality cars to our customers at the best price. To ensure this pillar covers the foundation of our growth, we use a self-owned showrooms system rather than a franchise-based model. Though, franchise-based model could have raked in more sales, but the quality control flows inversely. We have a team of skilled engineers and mechanics carrying out a thorough check on the luxury car. Once the check is done, the car is bought by us, and the overall quality is bumped-up. This makes the car near to a brand new one. The car is then listed on Boys and Machines website and is open for sale. Performance numbers have been strong. The bigger part is we built a base of happy customers. Customers whose dreams have come to life.
So what’s next for Boys and Machines? What is in the pipeline?
Siddharth Chaturvedi: To make it even bigger, we are planning to expand our cohort of showrooms. We are planning to open three more showrooms in Indore, Chandigarh, and Ahmedabad respectively. This will enable us to expand our footprint into Tier 2 cities, making us the only national player with a physical presence and footprint across the country. This will help in reaching more customers and making more dreams come true. Offering high quality at affordable price points is our base of business and we are ready against all odds to make it happen. During a pandemic when the world is largely at a halt, we plan to make people move in pure comfort and luxury.
The future promises to be thrilling and exciting for enthusiasts if Boys and Machines can succeed on their mission!
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When will Boys and Machines come to Banglore? They opted for Hyderabad but skipped namma Bengaluru?!