Ahead of the 2021/22 ABB FIA Formula E Championship Tata Consultancy Services or TCS is ready, steady, and set, to get into an association with Jaguar. It means that the Formula E race team of this British luxury car manufacturer will now be rebranded as ‘Jaguar TCS Racing’. Furthermore, it is on 28th and 29th January 2022 on the streets of Diriyah, Saudi Arabia, that the ‘Jaguar TCS Racing’ car will be introduced to the public for the first time. MWTV presents this article to let you know everything that needs to be known about the Jaguar-TCS collaboration.

Expansion, the primary objective of the Jaguar-TCS sponsorship tie-up:

To expand their global sponsorship portfolio, TCS, one of the leading global IT services, has decided to be a sponsor partner of Jaguar Racing. This Jaguar TCS Racing partnership has been formed keeping in mind the long term beginning from the upcoming Season 8 that starts in January 2022 and reaches its conclusion in August 2022.  

Focus on building a business relationship via Jaguar-TCS sponsor partnership: 

Through this collaboration, TCS and Jaguar intend to take their existing business relationship to the next level. This Jaguar-TCS partnership also seeks to achieve excellence in terms of technological transformation. In addition, TCS drove by the burning ambition of helping Jaguar TCS Racing to become a global representative of automobile electrification.  

The ‘Reimagining objective of the Jaguar-TCS Racing: 

The major role that Jaguar-TCS Racing is looking to play is to bring in innovation via collaboration in motorsport activity. It will include the introduction of cutting-edge technologies concerning electric vehicles. Jaguar-TCS Racing also aims to learn from all developments occurring within Formula E. To finally apply those learnings to ‘Reimagine’ the Jaguar as a complete all-electric luxury automobile brand from 2025 onwards.  

The primary motivation behind the formation of Jaguar-TCS Racing collaboration: 

‘Refinement’ of Jaguar’s most successful Formula E race car ‘I-TYPE 5’ is a major reason TCS has decided to collaborate with the British luxury brand. This process essentially involved the upgradation of several software features needed to improve energy management and make the vehicle fast and efficient. A new qualifying system and practising in-garage pit stops that is soon going to be an integral part of the first ten minutes of a Formula E racing event is also being developed by TCS and Jaguar.   

 With only 87 days left for the start of a new Formula E racing season, it remains to be seen whether or not this new ‘Jaguar TCS Racing’ association takes pole position or not.